301-337-8145‬ lauren@holisticfitbranding.com Woman-owned Neurodivergent friendly

Atlas Creative Inc
Atlas Creative Inc
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    • Who We Are
    • Who We Serve
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    • Graphic Design
    • Social Media Management
    • Brand Strategy
    • Website Design
    • Content Writing
  • Our Work
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Brand Strategy Services

Brand strategy services to health, fitness, and sports businesses that offer them with creative ideas to reach their target audience across blogs, social media, websites, and other platforms.

Designed effective brand strategies for:

Everything starts with a solid brand strategy.

Creating and implementing a brand strategy is the first step to defining how your company presents itself to your audience.

We take the time to study your brand and your brand's industry and put together a strong brand strategy.

BOOK A FREE CONSULTATION

Successful brand strategy stories

John Nessim of Nessim Works

Tony Calkins of the Calkins Group

Tony Calkins of the Calkins Group

"Lauren of HolisticFit Branding listens to what you need for your brand, creates a comprehensive strategy, and brings your vision to life in a creative and engaging way to elevate your brand's presence."

Nessim Works Website

Tony Calkins of the Calkins Group

Tony Calkins of the Calkins Group

Tony Calkins of the Calkins Group

"Lauren of HolisticFit Branding did a fantastic job of helping us with branding and website strategy, and we are extremely happy with the results -  we highly recommend Lauren and HolisticFit Branding!"

The Calkins Group Website

Brand strategy services

Website Strategy

Startup Brand Strategy

Website Strategy

We offer website content strategy services to enhance your brand's messaging and increase your brand's visibility.

Website Strategy

Blog Strategy

Startup Brand Strategy

Website Strategy

We offer blog content strategy services to identify what topics to cover and how to drive more organic traffic. 

Blog Strategy

Social Media Strategy

Startup Brand Strategy

Startup Brand Strategy

We offer social media strategy services that help you plot out the next campaignsand posts to showcase your brand.

Social Media Strategy

Startup Brand Strategy

Startup Brand Strategy

Startup Brand Strategy

New to biz? We offer brand strategy services for startups to get them started off on the right foot. 

Startup Brand Strategy

Included in our brand strategy services

Brand Strategy Outline

Brand Strategy Outline

Brand Strategy Outline

We create a comprehensive brand strategy that outlines


  • What platforms your brand should be on
  • How else to better reach your audience
  • What branded materials, such as SEO optimized blogs and website content, presentation designs, or social media posts, will be needed to get your brand known.

Branded Materials

Brand Strategy Outline

Brand Strategy Outline

We create branded materials, such as websites, logos, and flyers, that align with the goals outlined in the brand strategy. 

Strategy Calls

Brand Strategy Outline

Strategy Calls

We kick off the conversation with a free 30-minute strategy call to better understand your brand and its goals.


We provide additional 

strategy calls to continue the conversation and ensure we're reaching the goals we set.

Let's chat!

Brand strategy samples

Social Media Strategy Sample

When beginning work with the Frederick Chapter of Blessings in a Backpack, we took the time to analyze how they were currently using Facebook, Instagram, and Twitter (now called X) channels. 


We then created a comprehensive social media strategy that:


  • Defined key audiences to target on these channels
  • Identified the personas of each of these audiences
  • Outlined content topics to add variety and highlight many aspects of the chapter

Blessings on Instagram >

Website Content Strategy Sample

Our owner, Lauren Mazzoleni, was a goalkeeper coach at Brit-Am Soccer Academy and noticed that the academy's website wasn't showing up in Google. 


We created a website content strategy that included:


  • Identifying keywords and placing them on page and in title tags and meta descriptions to help them increase their rankings in Google and other search engines
  • Outlining pages to add and edit to reflect the true brand voice and tone of Brit-Am Soccer Academy

Brit-Am Soccer Academy Website >

Blog Content Strategy Sample

We noticed that the Fyzical Therapy and Balance Center of Lanham blog hadn't been used to its fullest abilities and created a comprehensive strategy to further amplify the business's online presence.


We created a blog content strategy that included: 


  • Creating a blog calendar with several topics to post about
  • Highlighting SEO keywords to increase visibility in the search engines
  • Uniquely capturing each of their services, ranging from pediatric physical therapy to pelvic therapy. 


The Grant Muse helped with writing blog posts.

Fyzical Lanham Blog >

Comprehensive Brand Strategy for Startups Sample

We took on many tasks to help launch Pickleballerz, an 

indoor pickleball facility in Chantilly, Virginia. 


We formulated a comprehensive brand strategy that included: 


  • Outlining the best platforms for them to be on (we decided to have them have a dedicated newsletter, blog, and website and be active on Facebook and Instagram. 
  • Detailing 6-12 months of a brand strategy, strategically outlining the measures needed to take for further growth.
  • Creating branded materials, from pickleball paddles to flyers to social media posts.

Pickleballerz Website >

The value of our brand strategy services

Greater clarity and focus

We create a well-defined brand strategy that clarifies your mission, vision, and values and gives you a better sense of how to make the use of a particular platform. 

Better connection to your intended audience

We help you understand your target audience better and create branded materials that resonate with them.

Long-term growth strategy in place

We craft a brand strategy that helps you concentrate on the now to get where your brand wants to be in the future. 

Creative approach to strategy

We propose a lot of creative ideas to make your brand stand out across different platforms.

Brand strategy services in Maryland

HolisticFit Branding is a woman-owned, neurodivergent friendly, and Maryland-based company.

HolisticFit Branding offers brand strategy services in Maryland to health, sports, and fitness businesses. We'll help you strengthen your current branding efforts and guide you in the right direction. 

Brand strategy services in the United States

HolisticFit Branding offers brand strategy services in the United States.

HolisticFit Branding offers brand strategy services in the United States to health, sports, and fitness industries. With our expertise, we can help you enhance your brand’s messaging and visibility. 

Take your brand to the next level.

Let us know how we can help you.

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Website designed in partnership with Nessim Works

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