301-337-8145‬ lauren@holisticfitbranding.com Woman-owned Neurodivergent friendly

Atlas Creative Inc
Atlas Creative Inc
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Who we are

What we stand for and how our founder's story ties into the work we do

Our mission and vision

HolisticFit Branding | Branding services in Maryland | Woman-owned branding agency

Our Mission and Vision

Mission: To provide individuals and businesses in the health, fitness, and sports industries with the necessary guidance, words, strategies, and designs to capture their true identity. 


Vision: To help individuals and businesses in the health, fitness, and sports industries realize their purpose matters. 

Our core values

We are team players.

We value the connections we have with our clients and partners. Collaboration creates growth and inspires ideas. 

We celebrate wins together.

We treat working together like we would if we were on a sports field or court. Every win deserves a celebration. 

We are continuous learners.

We take pride in the fact that we don't always know everything. And when we don't, we look to our trusted partners in the branding and marketing space and invite them to collaborate on projects. 

We welcome challenges and know how to navigate them.

We all face challenges in life and business. We want to hear about the challenges you're facing and provide solutions to perfect your brand messaging and identity.

We put passion behind every project.

We put our heart and soul into the work we do for our clients. We are energized to help you out. 

We encourage and admire vulnerability.

We promote a safe and comfortable environment where clients can come forth with their pain points and successes. We actively listen and encourage authenticity in communication and collaboration.

We think out-of-the-box.

We approach every project through a creative lens. We provide fresh perspectives and unconventional solutions to make your brand shine. 

What we do makes us and our clients happy.

John Nessim of Nessim Works | HolisticFit Branding | Branding for health, fitness, and sports

From the very beginning, Lauren's professionalism and expertise were evident. She took the time to understand my vision and goals, and her creative insights brought my brand to life in ways I hadn't imagined. The attention to detail and commitment to excellence were truly remarkable.


John Nessim 

Nessim Works

Allyson Ger of Soul Sky Coaching | HolisticFit Branding | Branding for health, fitness, and sports

Lauren is skilled and compassionate in her approach to working with clients. I appreciate her collaborative style and expertise.


Allyson Ger 

Soul Sky Coaching

Steve Knapman of Brit-Am Soccer Academy | Branding for health, fitness, and sports

Detailed, knowledgeable and easy to work with. Lauren will get the results you need!


Steve Knapman

Brit-Am Soccer Academy

Shannon Wallace of MAD Fitness | HolisticFit Branding | Branding for health, fitness, and sports

I would definitely recommend Lauren and her company to help with any branding ideas! I even referred her to a non-profit that I work with because of her patience and professionalism. 


Shannon Wallace

MAD Fitness

A message from our founder, Lauren Mazzoleni

Lauren Mazzoleni | Branding professional in Maryland | HolisticFit Branding

Your impact and story matters

We all have limited beliefs that hold us back from being who we want to be. 


I want businesses and individuals in the holistic health, mental health, sports, and fitness industries to be who they want to be and feel seen and heard. 


With the right words and designs, we can help you shine.


 HolisticFit Branding blends my ten years of experience in branding and communications with my passions for holistic health, mental health, sports, and fitness. 


Some significant accomplishments in my career have included:


  • Earning a leadership award from the Director of the National Institutes of Health (NIH) Common Fund for promoting the implementation of the new, trans-NIH Accelerating Leading-edge Science in ALS (ALS2) Program
  • Increasing the attendance by 500% for health and wellness workshops at the USPTO Fitness Center. Love proposing creative ideas!
  • Obtaining my Bachelor’s degree in Media Studies and Digital Arts from Saint Michael's College, which expanded my knowledge in graphic design, website design, video editing, and writing
  • Performing outreach and closing sales that led to the highest revenue in the history of Such A Voice's 30+ years of being in business
  • Co-founding the SMCVT online magazine through Her Campus, the #1 college magazine written by gen z, for gen z 


I grew up playing softball, basketball, and soccer competitively and later found my way into coaching soccer for i9 Sports, Brit-Am Soccer Academy, Devney Goalkeeping, and Mid-Atlantic Sports Academy. 


I hold a Sports Industry Essentials certificate from Columbia University, which helped me understand the business dynamics of U.S. sports.


I'm certified as a health coach through the Institute of Integrative Nutrition. I'm Reiki Level 1 certified. 


I've struggled with anxiety, depression, digestive issues, and hormonal imbalances for a lot of my life and love geeking out about natural remedies to help people with all of these issues.

Follow Lauren On LinkedIn >

Chat with our founder, Lauren Mazzoleni

Lauren Mazzoleni | Branding professional in Maryland | HolisticFit Branding

In 30 minutes, you'll discover:

  • Why authentic branding matters
  • How to brand your business to reach your target audience
  • What processes we have in place for simple communication
  • Why we love doing what we do particularly for health, fitness, and sports businesses

Let's talk strategy

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